Timeline: September 2014 - December 2014
This project was created to address the need to maintain customer engagement with Downtown Jackson during the DigJackson construction project on W Michigan Ave, a mainstreet in Jackson, MI.
We created four cards, called DigCards, that will be distributed to downtown businesses. Participating businesses receive one of the four cards, and citizens can collect them when they engage with businesses. Upon collection of all four cards, they can exchange them at city hall in exchange for a chance to win a piece of Jackson history.
The DigCards contain fun facts and information about Jackson, MI, collected from various Michigan news sites. They come in four categories: