Dig Jackson - DigCards | Seelio
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Timeline: September 2014 - December 2014

This project was created to address the need to maintain customer engagement with Downtown Jackson during the DigJackson construction project on W Michigan Ave, a mainstreet in Jackson, MI. 

We created four cards, called DigCards, that will be distributed to downtown businesses. Participating businesses receive one of the four cards, and citizens can collect them when they engage with businesses. Upon collection of all four cards, they can exchange them at city hall in exchange for a chance to win a piece of Jackson history. 

The DigCards contain fun facts and information about Jackson, MI, collected from various Michigan news sites. They come in four categories:

  • Historic Architecture
  • Arts & Culture
  • Places in History
  • Past & Present
The goal of the DigCards is to encourage citizens to visit downtown Jackson businesses while construction is happening. They will have to go to at least four downtown Jackson businesses in order to collect all four cards. 







  • Attachment
    Historic Architecture DigCard - Front
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  • Attachment
    Arts & Culture DigCard - Front
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  • Attachment
    Places in History DigCard - Front
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  • Attachment
    Past & Present DigCard - Front
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  • Attachment
    Poster presented to the Jackson community during our exhibition
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  • Card to be passed out to Downtown Businesses, in case they are interested in hosting DigCards
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  • Press release for the DigCards project
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Collaborators

  • Michelle Fiesta

    Michelle Fiesta / Project Manager & Client Contact

    University of Michigan - Ann Arbor
    My role for this project was to serve as the project manager, meeting facilitator, and client contact. I created the project timeline and ensured that the team adhered to it as much as possible. I also worked directly with our partners in Jackson, MI, the City Manager and Assistant City Manager. 
  • Peter Eldred

    Peter Eldred

    University of Michigan - Ann Arbor
    My role on the project was largely as writer and editor of written content. I drafted the press release, created the bulk (though by no means all) of the written content seen in our drafts and finished product, and edited our work for consistency, flow, and grammatical correctness. Additionally, I served as a back-up point of contact for partners and the contractor when primary contacts were unavailable. 
  • Hsin-Yu Lin

    Hsin-Yu Lin / Contractor Contact, Instructor Liaison, and UX Designer

    University of Michigan - Ann Arbor
    As my team's Contractor Contact, I served as the bridge between contractor and my team. I was also responsible for the newest DigCards design, which includes laying out the final content, adjusting font, adjusting font sizes, and placing landmarks to its place. Also, I created the flyer for local businesses. 

  • Selwyn Kancharla

    Selwyn Kancharla / Designer | Content Developer

    University of Michigan - Ann Arbor
    I wore multiple hats for this project. From designing the poster, early wireframes, and sustainability document to developing content for DigCards, and several other documents. Additionally, I was also involved in conducting research, interviews, and served as a backup point of contact for the contractors.
  • University of Michigan School of Information

    University of Michigan School of Information

    University of Michigan - Ann Arbor

Categories

Creative & Media, Art & Design, Business

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