Welcome to Jackson - Gabble | Seelio
Skip to Main Content

Timeframe: Fall 2014

Stated Challenge: Fifteen weeks ago we were tasked with the problem of helping newcomers to the City of Jackson feel more at home. To find the real problem facing the city from the large-scale one given to us, we conducted user research with a various of methods including interview, survey, problem prototyping, etc. Finally, we narrowed down the problem to be lack of information access for people to engage with City of Jackson. 

Project Outcome:  Our final solution is Gabble, a crowd-sourced website that helps newcomers quickly find information about the city, and for current residents to share the best resources around town. But our product is about more than simple information aggregation, for there are many possible connections between people in the physical world that this website has the potential to create. This potential spans from lists of the best book clubs that can get a newcomer to find a group of friends, to a list of the top playgrounds that allows parents and children to explore the city together, to visitors to the city that can connect to the best festivals in Jackson...and perhaps, might be tempted to stay.

Methods of Producing: Gabble allows people throughout Jackson to browse through the city’s top resources, from the best coffee shops, to the best nature trails, to the best ways to get involved in the community. In addition to browsing, citizens can also add their own lists and share them with their friends. What's more, a report system imbedded in the application allows the citizens to become the administration of the community, and to have full ownership of what the website becomes. 

Sustainability: Gabble will be handed off to and maintained by Experience Jackson, the Visitor’s Bureau for the City, which has been an important collaborator with the team over the past fifteen weeks. The Visitor’s Bureau will be able to use Gabble as a new tool to help visiting residents get the most out of their experience in Jackson.  Residents across the Jackson community are encouraged to visit Gabble, and begin adding and sharing their own lists today. The launch of the  website is free and open to the public. To ensure the sustainability of the product, we as a team created various of deliverables to hand to Experience Jackson including the sustainability plan, Gabble user guide, and Gabble maintenance guide. 

The website can be viewed at:http://welcome.experiencejackson.com/

  • Attachment
    The poster provides an overview of our product.
  • Slides for final exposition shows our problem description, design goals, design solution and design benefits.
  • High fidelity prototype shows the design details and interaction flow of our product.
  • A user guide provides a clue of how users should properly use our product.
  • Press Release for the product



  • Xiaotong Yang

    Xiaotong Yang / Designer

    University of Michigan - Ann Arbor
    I'm the designer in the team. My roles on the project are:
    • Participated in the whole process from research, ideation to final exposition.
    • Designed all screens from interaction design perspective
    • Created low-fidelity and high-fidelity prototypes
    • Designed poster and flyer from graphic design perspective
  • University of Michigan School of Information

    University of Michigan School of Information

    University of Michigan - Ann Arbor
  • Rachel Jaffe

    Rachel Jaffe

    University of Michigan - Ann Arbor
  • Nishan Bose

    Nishan Bose

    University of Michigan - Ann Arbor
  • Karen Fernandez

    Karen Fernandez / Interaction Designer and Development manager

    University of Michigan - Ann Arbor
    • Contributed in collection of market research: surveys and interviews.
    • Contributed in all different stages of the ideation and design process.
    • Facilitated the communication with the backend developer and team members.
    • Tracked progress of feature delivery and performed quality assurance of the product.  

Last Updated At