What's at the farmers market? | Seelio
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In this project we cooperated with Jackson, MI to solve the problem of insufficient information dissemination and disconnection between citizens in Jackson and the farmers market. Based on our research with local citizens, local businesses, and vendors at the market, we identified three major problems:

1. People generally are unaware of what is happening at the farmers market. 

2. People want more diverse products provided at the market.

3. People are less engage with the market. 

Our solution to these problems is to design a volunteering platform.The volunteer platform aims at connecting citizens and local organizations with Grand River Farmers Market. For citizen, they are able to search for upcoming event in Farmers Market, and further register and volunteer to participate them. The website also provide citizens with general information with the markets such as business hours, contact information, and etc. For organizations that are interested in partnering with the Farmers Market, they could register as an event organizer and contact the market manager to organize events at the market. The website would be used for sharing detail event information such as event date, content, volunteering requirement, and other related information. 

Our team considers this volunteering website the most feasible solution according to the  current market situation and advertising channel. We hope to use this market to not only engage citizens in the market but also spread the information out to increase people awareness of it. This website could be easily integrated with the farmers market Facebook page and the website of Jackson city to increase its exposure to people. We also aim to use this platform to connect the market with local organizations. By doing so, we hope to utilize the power of the social network existing in each organization as the foundation to grow and snowball the farmer market customer base, and eventually attract more vendors to the market. 

http://market.jacksondda.org/



  • The poster for CID exposition.
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  • The punch card used to record personal volunteer history.
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  • PPT used to present on the CID exposition.
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  • Attachment
    Flyers for the website release party.
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    The mockup for homepage.
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    Mockup for backend.
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    Mockup for backend.
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    Mockup for backend.
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  • Attachment
    Mockup for backend.
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  • Attachment
    Mockup for backend.
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Collaborators

  • Shi Pu

    Shi Pu

    University of Michigan - Ann Arbor
  • HSIN-YEN TU

    HSIN-YEN TU

    University of Michigan - Ann Arbor
    Each member contributed a great effort in this project. We collaborated as a team to conduct research, design, and testing for our product together. The following sections identify the general responsibility of each member.  

    Shi Pu - Project Liaison, Designer  
    As the liaison of the project, Shi Pu was responsible to contact and update with partners from Jackson, and also local organizations. As a designer, Shi Pu participated in designing the poster and flyer, and revised our website designs. Also, Shi Pu conducted interviews and usability testing with citizens.

    Izhar 
    Buendia - Project Manager, Event Planner Izhar Buendia
    As project manager, Izhar Buendia made sure the team was on track and meeting the deadlines with external stakeholders, encouraged optimism and critical thinking, delegated responsibilities, and coordinated meetings.
    As event planner, Izhar Buendia planned and coordinated an end of the project event for the community to learn more about our project, connect with stakeholders, and ask questions.

    Hsin-Yen Tu - UX Researcher, Designer

    As a UX researcher, I cooperated with my team to conduct interviews with local citizens, vendors and local businesses to identify major pain points for the market. I am also responsible for conducting guerrilla usability testing under the help of my team to quickly iterate the design. As a UX designer, my role was to design website mockup and poster, and finalized those materials under the collaboration with my team. 


  • Izhar Buendia

    Izhar Buendia / Project Manager/Event Planner

    University of Michigan - Ann Arbor
    As project manager, I made sure the team was on track and meeting the deadlines with external stakeholders, encouraged optimism and critical thinking, delegated responsibilities, and coordinated meetings.
    As event planner, I planned and coordinated an end of the project event for the community to learn more about our project, connect with stakeholders, and ask questions.
  • University of Michigan School of Information

    University of Michigan School of Information

    University of Michigan - Ann Arbor

Categories

Interaction Design, Graphic Design, Web Design

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