Distressed Properties | Seelio
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Challenge: Distressed Properties attract crime and arson and lower property values and quality of life for residents. The city of Jackson, MI has tools to respond to distressed houses, but it needs to know the latest, on the ground information about possible dangerous structures in the city. Our challenge was that citizens may be prevented from reporting because they do not know how the issue directly affects them or know the reporting process.

Goal: Visually communicate key points to the public to build understanding about Distressed Properties in the city, how the city is handling them and educate citizens on what they can do to address the issue and help the city identify areas of concern.

Solution: Our group created visual informational materials to communicate why residents should care about Distressed Properties as well as what signs to look for and the reporting process.

We created two pieces to reach a wide range of people:

  1. Postcard - to be mailed or handed out by inspectors

  2. Digital Infographic - to be shared on social media and City of Jackson website

Desired Outcomes: Our group hopes to see an increase awareness of Distressed Property signs and engagement with citizens translating to more accurate information for the city to use.

  • The poster showcases our infographic product as well as our goals and expected outcomes.
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  • Our main product is this infographic to be used on the city website and shared through social media.
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  • We also condensed the infographic to a postcard size format to be used as a handout or direct mail communication.
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  • Our final presentation slides.
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Collaborators

  • Kyle Cozad

    Kyle Cozad

    University of Michigan - Ann Arbor
    My main contribution has been coordinating and communicating with partners and stakeholders at the City of Jackson as well as contributing to the product content and related research.  I was also responsible for producing the printed materials and along with my team members developing our communication strategy and defining our target audience.
  • Charles Kelley

    Charles Kelley

    University of Michigan - Ann Arbor
    I was the project manager - keeping track of the moving pieces for this project. I also performed research and helped develop the final content, as well as wire framing the many proceeding iterations of the product.
  • Wei Wang

    Wei Wang

    University of Michigan - Ann Arbor
    I was the graphic designer on the team. We didn't use contractors so I did all graphic design by myself. I made the infographic, the poster and the postcards. I got feedback from my teammates, the City of Jackson and the school and went through several design iterations. I also helped with updating project progress and taking meeting notes.
  • University of Michigan School of Information

    University of Michigan School of Information

    University of Michigan - Ann Arbor

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