Child Immunizations | Seelio
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As part of their mission to drive a health Jackson County, the health department (JCHD) runs a quarterly "recall" report mailing to notify parents when children are delinquent on immunizations. Families with adolescent patients do not respond well to this mailing, with only a 6% response rate. Our team was asked to help brainstorm ways to help address this population.

To consider the problem, our group took the following steps:

  • Perform a literature review to see what other health departments do
  • Contextualize the work the Immunization Clinic does as part of the recall process
  • Contact the Michigan Department of Community Health and other county health department to compare and level-set the work done by JCHD
  • Survey and speak with area health professionals as part of the quarterly immunization workgroup, as well as a site visit to a leading care provider
  • Interview Jackson County parents to learn their thoughts and feelings about immunizations
  • Meet with IT staff at both the county and state level to examine what is possible
Based on the demographics of the patients and their guardians, we decided to pursue a social media strategy.  We workshopped with professionals across JCHD to identify their goals regarding social media, and framed their existing efforts.  With this initial effort, we were able to generate a planning document to help them improve internal engagement in social media and create some potential metrics to measure improvement.

  • This document provides a framework for successful use of social media in alignment with Jackson County Health Dept. goals.
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  • This document lists our work performed in discovery, the difficulties in project execution, and guiding steps for long-term success.
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  • This presentation was delivered to members of the Jackson community regarding the work we performed in this project.
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  • Final presentation, as delivered by Jarrod Sandel.
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  • This poster was shown to members of the Jackson community as part of the class-ending presentation. (Low-resolution due to Seelio limits)
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  • Example of immunization communication found at the JCHD Immunization Clinic.
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  • A panoramic view of the JCHD waiting room, shared by the Immunization Clinic and the WIC team.
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  • The sign for the JCHD waiting room.
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  • Another example of immunization communications at the JCHD Clinic.
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  • Another example of immunization communications at the JCHD Clinic.
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