Write-Wall | Seelio
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Write-Wall is a simple solution that allows students to easily mount whiteboards on their desks, doors, and walls for a low price. Students receive a space to expand creatively, for either school work or social activities. This project is the result of a 4-week entrepreneurial experiment for the University of Michigan class ENTR411.

  • An advertisement we used on Facebook
  • Our concluding presentation for Write-Wall
  • A customized, packaged Write-Wall.
  • Write-Wall with instructions.



  • Joshua Franz

    Joshua Franz / Product Development and Sales

    University of Michigan - Ann Arbor
    My key role on the team was bringing together the resources we had to further develop our product. Many steps along the way, we had to either change what our product was or how we were selling that. My role was to talk to potential customers and find out how the product needed to change, and to then execute those changes. Often times, I would gather this information from customers before, during, or after a sale.
  • Aubrey O'Neal

    Aubrey O'Neal / Marketing, Graphic Design, and Sales

    University of Michigan - Ann Arbor
    My key role on the team was to create advertisements that would appeal to customers in order to spread our product, get feedback, and ultimately create more sales. This role also involved doing many of the graphics for our presentation such as logo design and making a whiteboard theme. I was also directly involved in sales, interviews, and product revision.
  • Jessica Lai

    Jessica Lai / Product Development, Packaging and Sales

    University of Michigan - Ann Arbor
    My key role was an amalgamation of everything. Interviewing potential customers about their feedback of our product, noting observations, lending an editing eye, creating packaging for our product such as the instructions, coordinating deliveries and of course pushing sales. I was also able to expand our product to a new market through my connection to the School of Public Health.
  • Brad Damron

    Brad Damron / Creative Catalyst and Customer Discovery

    University of Michigan - Ann Arbor
    University of Michigan - Ann Arbor
    My key roles included fostering a creative work environment, conducting customer interviews, and using collected data to iterate our business model. I helped to sustain creativity by encouraging non-judgement during brainstorming sessions, and I worked with team members to analyze customer insights. The primary takeaway of this project was experiencing the importance of data-driven business model iteration.


Business, Engineering

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