Robert Cialdini's Weapons of Influence | Seelio
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Robert Cialdini's Weapons of Influence outline six principles that may be used to persuade audiences. The six principles are reciprocity, consistency, social proof, authority, likability, and scarcity. This paper examines the literary origins of these principles, peer reviewed articles which support them, and future directions for use.

  • This paper examines Cialdini's Weapons of Influence, tactics of persuasion that are used to gain compliance in a multitude of scenarios.
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  • Lucas Bosley

    Lucas Bosley / Author

    West Virginia University
    I authored this document. I provided examples of each principle, peer reviewed references, and future directions based on how I believe Cialdini's Weapons of Influence could be potentially used in organizational contexts and marketing strategies.



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